As with most areas in life, the more confident you are in your abilities, the better you will perform. That confidence is key to running a web design business and reaching the goals you set for yourself and your business.
Personally, I have struggled with this in many areas of business and my personal life.
In my personal life, I’ve always been an introvert. There’s this fear of rejection that always looms no matter the situation.
As I get older I realize most of the fear is internal and holding on to that fear is counterproductive, especially if you own a business.
In business, I had to fight through those insecurities in order to succeed, but the more confident I became, the easier it was to let go of that fear and just get to work.
Why Confidence is Key to Running a Web Design Business
If you look at every aspect of a Web Design Business, you have to be confident to succeed.
Whether working with clients, pricing your services, or designing excellent websites, you need the confidence to be able to perform the task at hand.
We’ll go through how confidence helps in each of these areas in a second, but first here’s a great quote on confidence from self-development author Brian Tracy:
“Confidence is a habit that can be developed by acting as if you already had the confidence you desire to have.”
If that doesn’t sum up running a web design business, I don’t know what does.
Think back to the first website you built, the first job in web design you had, or the first client you landed.
Are you as confident now as you were then? Most likely, yes.
In a sense, you have to “fake it till you make it”. That’s the beauty of Google. 🙂
Now, that doesn’t mean you aren’t talented by any means. It just means that the more you work at your craft the better you will become, and the more confident you will be.
Let’s look at how confidence applies to a few different areas of your web design business.
Depending on your industry, you will always be the smartest in the room when it comes to technology or web design.
Not because your clients don’t know anything, but because they haven’t poured hundreds of hours learning the ins and outs of WordPress and what it takes to build a website.
In dealing with clients, you have to be confident in what you do, and you have to be able to support that confidence with facts as to why you made a decision to put that CTA there.
We’ve all read about clients that are less than favorable to work with, but being firm and willing to walk away if the project doesn’t get off the ground is imperative to keeping your sanity.
2. Pricing Your Services
If this is not the most popular question for web designers and freelancers, it’s definitely in the top 5 – How much do I charge for web design?
There seems to be a lot of debate on this topic and how best to price your services. In my opinion, it all depends on your abilities.
If you don’t think your work is worth charging $100/hour, then it probably isn’t. On the other hand, charging $40/hour for work when you know your time is worth $80/hour isn’t about your work, it’s about your confidence and your target market.
Want to see where you fit? Check out other web design companies. Look at their portfolio and compare your websites and their websites.
Simply google “web design pricing” and “your town” or “area”. See what your local competitors are charging.
Now, this won’t be the exact guide for your pricing, but it will give you an idea.
3. Designing Excellent Websites
Our final point in this article is the ability to design excellent websites.
There are plenty of subpar designers out there that seem to make it harder for folks like you and me who have put it the time to really hone our craft.
How do we become confident in our web design?
Yep, check out all the modern trends and designs. Here are a few good options to start:
Find out what the big companies are doing and try to recreate it using your preferred framework.
Above all, simply try to create user experiences that are clean, simple, and accomplish the goals of the client.
Your confidence in your abilities and yourself will without a doubt reflect in your design.
Here’s a list of my recommended tools & resources that may be useful to get you going.
Now you know why confidence is key to running a web design business.
Keep your head up and keep moving forward. Read books, blogs, tutorials, and anything that will help you grow as a person and as a web designer.
Try to stay positive and be confident in yourself.
It WILL reflect in your business and you will see a change in your demeanor and interaction with clients.
Most of all, try to have fun!